MARIA GRAZIA SEVERI PICKS MILANO CITYLIFE FOR ITS FALL WINTER 2016-17 CAMPAIGN

Milan, September 6th 2016 – Milan CityLife is the symbolic backdrop for Made in Italy fashion brand Maria Grazia Severi Fall Winter 2016-17 campaign.

 

The rebranding project also includes the choice of an Italian location packed with symbolism that bridges tradition and innovation.

 

“Milan CityLife represents a new urban revitalized area of the city – one internationally recognized as a fashion capital – through its contemporary architecture and international charm but it means also new perspectives and a new life. In the photos we can easily spot the old Milan’s architecture as well as the new one, a meaningful way to convey Maria Grazia Severi new brand worldwide.” says Elisa Bulgheroni, Head of PR & Communication.

 

The city of beautiful contrasts enriches Maria Grazia Severi FW 2016-17 collection, a powerful collection that stands out with distinguished pieces and refined details.
Maria Grazia Severi Fall Winter 2016-17 collection celebrates a cosmopolitan, glamorous woman who likes to play with juxtapositions. A woman who surrounds herself with a whimsical and intimate world to stand out, dream, and shine.
The new brand Maria Grazia Severi aims to keep its philosophy – one that conveys a seductive and sophisticated femininity – and its traditional Made in Italy DNA while communicating with a much more international, contemporary approach.

 

The campaign will be widely distributed on the most important online and offline newspapers.


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