Milan, January 20 2017 – The Italian Maison Maria Grazia Severi launches first flagship boutique in Milan, in Via della Spiga 36.

The inauguration of the store – that represents now the brand’s global flagship store – will take place in mid-February during Milan Fashion Week with a presentation of the new collection reserved to the press and to buyers, both Italian and international..

“The Maria Grazia Severi boutique opening represents a further step to consolidate the brand in Italy and to increase its effectiveness on foreign markets.

The new flagship store in Via della Spiga will play a key role in terms of brand image and visibility, not only for Italian clients but also for foreign ones. – says Head of PR & Communication Elisa Bulgheroni.

The store covers 100 square meters and is located in an elegant historical building with a Yellow “Milan-Style” facade. featuring high white arches that frame Maria Grazia Severi’s two windows and main entrance.

Inside, the surface is cleverly divided in three rooms effused with a calm, cozy atmosphere.

The size and shape of the location inspired the Ortelli Architetti Studio that brought out its warm vibes combining it with the contemporary feminine soul of Maria Grazia Severi.

The interiors were revisited with clean, minimal lines that recall the harmony and the sophisticated elegance of Maria Grazia Severi.

The opening of the flagship store is an addition to the online store launched during the last Milan Fashion Week.