MARIA GRAZIA SEVERI LAUNCHES THE FIRST ONLINE STORE

Milan, September 29th 2016 – Maria Grazia Severi Maison launches its first e-commerce project: the brand’s global flagship store online www.mariagraziaseveri.com.

The new website and online store will be online from the second half of September with a whole new, contemporary look in order to better represent the new international brand’s identity that will retain the feminine and sophisticated style.

The website features a new layout, contemporary and essential, that makes images and items of clothing stand out. Its design allows for a dynamic and mobile-friendly experience, as the contents are playable on smartphones and tablets as well.

The first Maria Grazia Severi e-boutique will be online with a selection from Fall/Winter 2016-1017 collections and will work as online sales channel simultaneously to retail and multibrand stores. The aim is to make Maria Grazia Severi brand available globally with a widespread presence of the brand.. “It is a key step to consolidate the brand in Italy and abroad, according to Maria Grazia Severi international approach” – says Elisa Bulgheroni, the Head of PR & Communication.. In a first stage people will be able to shop online only from Italy, and then abroad too.

The new website’s launch will be presented along with a national advertising campaign on and offline. To celebrate the news, the e-commerce will offer free shipping with no minimum.

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